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Geoff Colon

Head of Brand Studio, Microsoft Advertising

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BLOG POSTS BY Geoff Colon

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Six Learnings from Advertising Week New York 2016

Advertising Week is always a bundle of learning, networking, comprehending and pivoting to what is relevant as the marketing world shapes and reshapes around us in real time. So, it was wonderful to see the reaction from a diverse selection of top executives and thought leaders excited for the topics and subjects we brought to the event representing Microsoft as Bing Ads

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Deadlines Looming for Search Awards Season

At Bing Ads, we believe in giving credit where credit is due especially when it comes to smart, innovative and creative search marketing campaigns. We’re proud to have been asked to be on the judging panel for a couple of awards ceremonies coming up soon whose deadlines for entering are coming up in the next few days and weeks. I’ll be lending a hand judging The Landy Awards – Search Engine Land’s gongs being given out during SMX East in New York this September 30th!!! Entries for The Landy’s...

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#AdHacks: The five factors of data-driven Content Marketing

Content marketing is now a mainstream activity for all marketers and will continue to be used more and more because of this known factor: the web is a matrix of locations and applications that people use to explore and share ideas, exchange information and purchase goods, products and services. Some of those goods, products and services require long purchase considerations like houses, cars or cloud computing providers. Others are quick wins, like clothing, fast-moving consumer goods (FMCGs) and...

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