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Geoff Colon

Head of Brand Studio, Microsoft Advertising

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The Download, Episode 6: 2021 Consumer Trends Report

Episode 6 of The Download is here. After a staggering 40,000+ views of Episode 5, we’re excited for a jam-packed edition to keep things moving, exploring the 2021 Consumer Trends Report, best practices guidelines around Inclusive Marketing and more.

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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The Download, Episode 5: 2021 Business not as usual

It’s time to thrive, grow and celebrate the light at the end of the tunnel. Ready to adapt to new trends and adopt new business models? The journey starts here, with The Download Episode 5.

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Consumer 2021 Trends across 5 business verticals

Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behavior trends for 2021?

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The Download, Episode 4: The end of 2020. Past or prologue?

In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.

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