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Frances Donegan-Ryan

Microsoft Advertising Community Manager

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BLOG POSTS BY Frances Donegan-Ryan

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Welcome Bing Ads fans

Announcing the launch of Bing Ads fans. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.

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Last-minute PPC Ad Optimization Tips to Increase Retail Sales During the Holidays

Now that Halloween and Cyber Monday’s shopping sprees are just a distant memory, retailers with an ecommerce presence are looking toward the holidays and should be ramping their campaigns relevant to gift-seekers as according to a report by Rocket Fuel, consumers have already started searching with fifty-five percent of shoppers in the festive mood before December even starts.

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The Art and Science of Ad Copy Testing: Follow-up Q&A

The Art and Science of Ad Copy Testing: Follow-up Q&A

There are very few things we can do to actively influence our search audience. We don’t have music, dancing ponies or massive graphics; all we have is our ad copy. What we can do is influence our audience with smart, effective ad copy. In this webcast, part of the Art and Science series, we first take a little time to understand the psychology of decision-making. Why do we make the choices we make? Are we more influenced by relief from a pain point or by a rub on our ego? Once we understand that...

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