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Microsoft Advertising Blog

Dar Vigil

Analytical Lead, Microsoft

BLOG POSTS BY Dar Vigil

Page 1 of results

What and chill? The content-streaming consumer journey.

Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalize on this shift in consumer behavior, but they need to know how users are searching to achieve the most success.

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