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Dalip Tyagi


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AOL Web Search Powered by Bing

As Rik announced in a recent blog post, as of January 1, Bing now powers AOL web, mobile and tablet search, providing paid search ads and algorithmic organic search results to AOL properties worldwide and exclusively in the United States, Canada, the United Kingdom and Australia. Most major Bing Ads products are enabled for AOL search traffic worldwide, providing our clients with additional high-quality volume and more ways to reach their desired audience. Key takeaways for advertisers Bing now...

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Agencies: Enter the Bing Ads Back-to-School Sweepstakes

If you saw Shelby Gagnon's post, 7 tips to rule Back-to-School, that went up earlier this week, you know that this is the second largest retail period following the winter holidays and represents a $75 billion opportunity with Back-to-College representing 65% of that spend.1 Back-to-School is not a last-minute shopping season; roughly two-thirds of people begin shopping at least three weeks or more before school starts.2 Electronics and computer-related equipment lead in spending with an average...

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