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Aurea Astro

Program Manager, Microsoft Advertising Platform

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BLOG POSTS BY Aurea Astro

Page 6 of results

PPC Back to Basics - How My First Search Ad Copy Went from Useless to Useful

I worked in display advertising before PPC, and admit that I never created an actual online search ad until recently. I had the opportunity to generate a search ad for a local real estate acquaintance and optimize its performance. Tangible...

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Pro Binging Now Available in French, German and Portuguese

The number of Pro Bingers and aspiring Pro Bingers is exploding! In response to demand for our Bing Ads Accredited Professional Program, we are pleased to announce the launch of the program in three new languages: French, German, and Brazilian...

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Free Webinar: Expand the Reach of Your Bing Ads Campaigns in Canada

If you're looking to expand your online search marketing campaign's geographic circle and reach more customers, our free webinar this Wednesday, May 22nd is for you! Join new and existing Bing Ads customers in listening to Ezra Silverton,...

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Bing Ads April Feature Release: More Power and Insight

We appreciate your feedback, and have five new updates to announce as a result. In April we focused on improving your targeting power, appeal power, and expanding keyword insight. We hope these advancements across Bing Ads tools will help you...

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Study: How To Design Your Ad Copy to Improve CTR

How can you edit your ad title and copy to improve your click-through-rate? Vivian Li, Ph.D, uncovered some unique findings in a study of 250,000 travel-related search ads on the Yahoo Bing Network. For details on the findings, winning keywords...

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