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Aurea Astro

Program Manager, Microsoft Advertising Platform

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BLOG POSTS BY Aurea Astro

Page 4 of results

Year in Review with Bing Ads: Top 10 Campaign Management Enhancements

Seasons greetings! It has been a busy year, with our product team releasing over a hundred platform updates, from investments in user experience to Bing Ads exclusive insights and ad formats. We polled both customers and engineers alike to...

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Does the New Excel Web App Help? Try These Simple Optimization Strategies

Your Feedback is Requested The new Excel Web App (the “Edit-in-Excel” option in the Bing Ads Campaigns page) was developed to help you edit campaign keywords in bulk (up to 5,000 at a time). We’d like to know from you how much this feature...

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Let Your Geek Flag Fly: Help Us Build a Better Bing Ads

In comparison to Google Adwords, Bing Ads is still relatively new – a teenager, if you will – in the pay-per-click (PPC) market. As such, we're fairly nimble in both collecting and taking action on customer feedback (109 requests completed and...

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Bing Ads October Release Summary: New Features for Usability, Security, and Scale

Our Engineers beat Halloween’s candy coma to release some key updates to Bing Ads over October. A summary of these changes is below. 1. New: Excel Web App (All Markets) Check out our Engineer’s detailed announcement here. With a few clicks...

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Bing Ads and You: How You Shape Editor's Evolution

Bing Ads Editor is undergoing a major makeover. A number of changes were packaged into the recent release of Editor v9.9. If you're managing campaigns or keywords in bulk, I encourage you to download Editor and let us know what you think. Your...

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