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Microsoft Advertising Blog

Asef Wafa

Analytical Lead, Microsoft Advertising

BLOG POSTS BY Asef Wafa

Page 1 of results

A man and a child hug and laugh together.

New year, new you: Our audience’s 2022 New Year’s resolutions

Since January is widely viewed as a month for change, Microsoft Advertising Insights took a deep dive into past New Year’s resolutions trends to examine what we expect to be our audience's 2022 New Year’s resolutions.

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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