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Microsoft Advertising Blog

Aswath Mohan

Principal Program Manager, Microsoft Advertising

BLOG POSTS BY Aswath Mohan

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Custom Audiences: Target customers with your own data

Custom Audiences helps you anticipate your customers’ needs and reach them with the right message using your own first-party data. This powerful audience targeting feature can help you improve campaign performance and increase your return on ad spend.

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Find the ideal audience with In-market Audiences

Finding and attracting the ideal audience can be challenging and time-consuming for many advertisers. In-market Audiences can help you to quickly reach consumers who are ready to buy. Using artificial intelligence (AI), Microsoft is able to predict and identify people who’ve shown purchase intent signals within certain categories.

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