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Abhishek Gupta

Sr. Program Manager, Microsoft Advertising

BLOG POSTS BY Abhishek Gupta

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Automated bidding strategies update

Get up to speed on changes and updates to automated bidding strategies from Microsoft Advertising. Learn about Target ROAS (return on ad spend), now available globally, and other exciting enhancements.

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Coming changes to your budget strategy features

Microsoft Advertising will be deprecating the Accelerated budget strategy by October 31, 2019 for Search, Dynamic Search Ads (DSA) and Shopping campaigns. After this migration, campaigns will start serving as Standard regardless of the chosen strategy type.

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