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Unlocking trends for women and investing

November 2021

Insights & trends
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Learn insights for engaging with key audiences more effectively

Research shows that women are more comfortable with having their money in the bank vs. investing their money into long-term gains/strategies. Where and when are women investing? What are their concerns or search behavior? Register and learn how search and display advertising can help target key audiences and engage with women more effectively.

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Anna Auen

Client Partner


Anna is a “searchie” at heart, having her entire career rooted in Search Marketing and Digital Advertising. At Microsoft, Anna specializes in the Financial Services vertical, helping brands and agencies partner with Microsoft Advertising to drive performance, testing and innovation. In the ever-changing Digital landscape, Anna is passionate about building and growing strategic partnerships. Outside of the office, you can find Anna spending time with her family and chasing after her 2 year old daughter, Harper, and 7 year old Australian Shepard, Luna. 

Kelli Kemery

Lead Researcher, Market Intelligence


Kelli spends her days researching consumer perceptions, adoption of new tech, influences on digital marketing, and how advertising influences consumer behavior and perceptions.  She has been in market research for over a decade, working with brands like YouTube, Capital One, Bank of America, and more before joining the Market Intelligence team at Microsoft. She is a passionate storyteller, working to help brands build strong emotional connections with their consumers. Her goal is to teach brands how to be inclusive, trustworthy and responsible, while showing the power of marketing with a purpose. 

Melissa Lynn

Industry Director


As a Sales Director, Melissa specializes in the Financial Services vertical, helping brands and agencies partner with Microsoft Advertising to drive performance, growth and innovation.

Nicole Ralph

Sr. Customer Success Manager


Nicole brings with her over 13 years of professional services experience where she optimized change leadership and risk mitigation on various projects for clients in the Insurance and Financial Services Industries. Prior to joining Microsoft, she was a Business Program Manager in the Asset & Wealth Management (AWM) team at JPMorgan Chase where she led the enhancement of the governance framework, expanding digital offerings and tools as part of the technology business process changes. She is a supporter of Women & Diversity initiatives and also a sitting board member for the Jamaica Howard University Affinity Network (JHUAN) at her beloved alma mater Howard University.

Kevin Salat

Product Marketing Manager


Kevin is focused on growth solutions for customers. Prior to Microsoft, Kevin worked at iProspect and graduated from the University of Notre Dame. In his spare time, Kevin enjoys both solving and making crossword puzzles and going on long bike rides.

Asef Wafa

Analytical Lead, Financial Services

Microsoft Advertising

Prior to joining Microsoft, Asef worked in the agency space working with clients like HBO, GSK, Jaguar-Land Rover. Asef holds a bachelor's in finance/ Entrepreneurship and a Masters in Analytics from the College of William & Mary.