In today’s highly competitive world of advertising, the ability to connect with the right audience is paramount to success. However, with the challenging economic climate, advertisers are faced with the task of doing more with less, and performance expectations are increasing.
It’s also becoming more challenging for marketers to pinpoint their ideal audience with the impending deprecation of the third-party cookie. To meet these demands, advertisers are turning to Audience Targeting.
In this webinar, you will learn:
- How Audience Targeting on Microsoft Advertising can be used as a tool to build up your first party data
- How you can improve your return on investment by using various targeting options
- Practical tips and best practices for using Audience Targeting on the Microsoft Search and Audience networks