When Microsoft Advertising launched in Japan in May 2022, trivago was keen to be one of the first advertisers to run search and native campaigns targeting Microsoft Advertising’s high-quality audience.
In Japan, Microsoft has strong rates of Edge browser usage, Microsoft Bing, and high Windows PC adoption. By working directly with Japanese agencies and digital marketers, Microsoft Advertising can empower more marketers to reach over 1 billion audiences via search and native solutions targeting high-quality audiences across Microsoft properties, globally.
For trivago, having the opportunity to reach new audiences around the world is key. The metasearch allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to more than 5 million hotels and other types of accommodation in over 190 countries.
When trivago’s Head of Performance Marketing, Bruno Frangen, heard Microsoft Advertising was expanding into Japan, he didn't want to miss the opportunity to reach new audiences. "Considering Microsoft Advertising’s rich data and knowing that the quality of trivago users in Japan is very high, we thought it was a great opportunity," explains Bruno.
"There's a lot of value in the market. We were eager to see what we could get out of Japan".