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Microsoft Search Network data

April 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

India

comScore market data for PC Users

201 million Monthly PC searches
24 million Unique PC users
10.3% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

51% use search engines for online product research

Brand discovery

38% use search engines for brand discovery

All demographics

Age

87% are under the age of 45

Gender

32% are female and 68% are male

Education

27% graduated from college

Income

38% have household income in the top 25%

Marriage

57% are married

Children

58% have children living at home

Disabilities

42% report having a disability

Automobile

72% are planning to purchase an automobile in the next 3 months

Insurance

31% are planning to purchase insurance in the next 3 months

Auto demographics

Age

88% are under the age of 45

Gender

32% are female and 68% are male

Education

26% graduated from college

Income

51% have household income in the top 25%

Marriage

67% are married

Children

69% have children living at home

Disabilities

58% report having a disability

Decision Makers

56% are business decision makers

Executives

29% are senior business decision makers

B2B demographics

Age

84% are under the age of 45

Gender

32% are female and 68% are male

Education

37% graduated from college

Income

46% have household income in the top 25%

Marriage

70% are married

Children

70% have children living at home

Disabilities

33% report having a disability

Health Insurance

32% are planning to buy health insurance

Mortgage

16% are planning to refinance

Finance demographics

Age

87% are under the age of 45

Gender

33% are female and 67% are male

Education

34% graduated from college

Income

40% have household income in the top 25%

Marriage

57% are married

Children

59% have children living at home

Disabilities

29% report having a disability

Domestic Travel

45% planning to purchase a domestic vacation

International Travel

23% planning to purchase an international vacation

Travel demographics

Age

87% are under the age of 45

Gender

33% are female and 67% are male

Education

33% graduated from college

Income

36% have household income in the top 25%

Marriage

54% are married

Children

56% have children living at home

Disabilities

27% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

86% are under the age of 45

Gender

34% are female and 66% are male

Education

35% graduated from college

Income

39% have household income in the top 25%

Marriage

57% are married

Children

58% have children living at home

Disabilities

31% report having a disability


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