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Microsoft Search Network data

July 2023

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Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

India

comScore market data for PC Users

222 million Monthly PC searches
25 million Unique PC users
11.9% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

51% use search engines for online product research

Brand discovery

36% use search engines for brand discovery

All demographics

Age

86% are under the age of 45

Gender

40% are female and 60% are male

Education

27% graduated from college

Income

32% have household income in the top 25%

Marriage

60% are married

Children

60% have children living at home

Disabilities

27% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

38% are planning to purchase insurance in the next 3 months

Auto demographics

Age

89% are under the age of 45

Gender

44% are female and 56% are male

Education

29% graduated from college

Income

45% have household income in the top 25%

Marriage

67% are married

Children

67% have children living at home

Disabilities

37% report having a disability

Decision Makers

57% are business decision makers

Executives

30% are senior business decision makers

B2B demographics

Age

82% are under the age of 45

Gender

38% are female and 62% are male

Education

37% graduated from college

Income

43% have household income in the top 25%

Marriage

72% are married

Children

69% have children living at home

Disabilities

21% report having a disability

Health Insurance

37% are planning to buy health insurance

Mortgage

14% are planning to refinance

Finance demographics

Age

85% are under the age of 45

Gender

37% are female and 63% are male

Education

43% graduated from college

Income

46% have household income in the top 25%

Marriage

58% are married

Children

56% have children living at home

Disabilities

13% report having a disability

Domestic Travel

47% planning to purchase a domestic vacation

International Travel

32% planning to purchase an international vacation

Travel demographics

Age

86% are under the age of 45

Gender

38% are female and 62% are male

Education

34% graduated from college

Income

36% have household income in the top 25%

Marriage

56% are married

Children

56% have children living at home

Disabilities

19% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

85% are under the age of 45

Gender

39% are female and 61% are male

Education

33% graduated from college

Income

36% have household income in the top 25%

Marriage

60% are married

Children

59% have children living at home

Disabilities

18% report having a disability

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