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Microsoft Search Network data

July 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

India

comScore market data for PC Users

215 million Monthly PC searches
25 million Unique PC users
10.9% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

55% use search engines for online product research

Brand discovery

40% use search engines for brand discovery

All demographics

Age

87% are under the age of 45

Gender

36% are female and 64% are male

Education

26% graduated from college

Income

29% have household income in the top 25%

Marriage

57% are married

Children

55% have children living at home

Disabilities

21% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

37% are planning to purchase insurance in the next 3 months

Auto demographics

Age

90% are under the age of 45

Gender

39% are female and 61% are male

Education

33% graduated from college

Income

42% have household income in the top 25%

Marriage

60% are married

Children

62% have children living at home

Disabilities

29% report having a disability

Decision Makers

55% are business decision makers

Executives

29% are senior business decision makers

B2B demographics

Age

85% are under the age of 45

Gender

32% are female and 68% are male

Education

44% graduated from college

Income

45% have household income in the top 25%

Marriage

70% are married

Children

68% have children living at home

Disabilities

16% report having a disability

Health Insurance

36% are planning to buy health insurance

Mortgage

13% are planning to refinance

Finance demographics

Age

89% are under the age of 45

Gender

33% are female and 67% are male

Education

41% graduated from college

Income

35% have household income in the top 25%

Marriage

56% are married

Children

54% have children living at home

Disabilities

11% report having a disability

Domestic Travel

45% planning to purchase a domestic vacation

International Travel

28% planning to purchase an international vacation

Travel demographics

Age

88% are under the age of 45

Gender

37% are female and 63% are male

Education

29% graduated from college

Income

30% have household income in the top 25%

Marriage

56% are married

Children

55% have children living at home

Disabilities

13% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

87% are under the age of 45

Gender

36% are female and 64% are male

Education

30% graduated from college

Income

31% have household income in the top 25%

Marriage

57% are married

Children

56% have children living at home

Disabilities

18% report having a disability


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