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Microsoft Advertising Blog

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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Performance insights and other key March product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

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Understanding the value of paid search for automotive brands

Microsoft’s Advertising Analytics Group set out to understand how many clicks may be lost for automotive advertisers when relying on organic search listings alone, and how that may impact offline vehicle sales. Learn why paid search is important.

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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Picture of a large tree next to a road in the brushy countryside at sunset.

Microsoft Advertising partners, clients, and employees plant over 275,000 trees

At the start of 2020, Microsoft Advertising set a goal: with our partners, clients, and employees, we wanted to contribute to a greener future and plant 250,000 trees throughout the year. Learn how we beat our goal, and how you can help.

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