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POSTS TAGGED WITH "universal event tracking"

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Conversion tracking update on Bing Ads

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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New! Take a Guided Tour of Bing Ads

We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Gu...

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Announcing the availability of Remarketing in Bing Ads

The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozen...

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