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Microsoft Advertising Blog

POSTS TAGGED WITH "universal event tracking"

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Microsoft Advertising virtual bootcamp series

Microsoft Advertising virtual bootcamp series

We are excited to invite you to our next European Microsoft Advertising virtual bootcamp series. A variety of topics will be covered and each session will be delivered by Microsoft Advertising gurus in an interactive how-to LIVE learning experience with demos lasting up to one hour.

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Track your impact better with new conversion goal options

Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.

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Make better business decisions based on time of ad clicks

Conversion reporting is being updated to be based on the time of the click instead of the time of the conversion. This will help improve decisions and actions based on the reporting times of conversions, such as bid modifiers and ad scheduling.

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Keep conversion tracking working across all browsers

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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