07 May 2014
Learn about Ad Extensions and Smart Search at the Adobe’s Digital Marketing Conference Marketing in a digital world is increasingly complex, but savvy marketers now have more opportunities than ever before to successfully reach consumers and...
20 April 2014
What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...
03 August 2013
Let’s be honest, most paid search advertisers, when starting out a campaign for a client or themselves, will always begin with creating an Adwords account. It seems to be normal practice for advertisers to start campaigns this way, and then expand...
16 June 2013
Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for...
01 June 2013
This year we have released new ad formats into Bing Ads, one of which is Sitelink Extensions. Sitelink Extensions are additional links that you can create to appear in your ads, helping to take your customers to more specific landing pages of...