POSTS TAGGED WITH "reporting and optimization"

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.

Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.