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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

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Effectively target your audiences with the new remarketing bid adjustment opportunity

Set an effective bidding strategy for your audience lists through remarketing bid adjustment suggestions on the Opportunity tab. Bid more on better performing audience lists, while saving costs on less performing ones.

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Auto-tagging comes to Bing Shopping Campaigns

Yesterday, we touched on new tracking parameters that you can start taking advantage of for your landing page URLs to gain additional insights on your clicks. To continue to improve the way that Bing Ads manages your URLs, we’ve also rolled out widen...

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Announcing the availability of Remarketing in Bing Ads

The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozen...

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Big improvements to Conversion Tracking in Bing Ads

Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracki...

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Optimize your mobile campaigns with bid modifiers

For every year I’ve been in PPC, each has been called the “Year of Mobile”. This year, I can say with confidence that it’s actually true. We’re seeing explosive growth across smartphones and tablets, and if you’re still not optimizing for these users...

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