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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

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Better offline conversions management & February key product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to the Offline Conversion Import experience and extensions updates. You can also get a peek at other upcoming enhancements.

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British Gas achieves powerful results with Responsive Search Ads

British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.

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Parallel tracking enables a faster and safer user experience

To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.

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Track your impact better with new conversion goal options

Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.

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