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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

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Target Impression Share and other August product updates

Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.

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Better offline conversions management & February key product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to the Offline Conversion Import experience and extensions updates. You can also get a peek at other upcoming enhancements.

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British Gas achieves powerful results with Responsive Search Ads

British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.

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Parallel tracking enables a faster and safer user experience

To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.

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