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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising tools"

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Adult male inside using Microsoft Modern USB Headset and Surface Pro

Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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Enhanced account protection for third party applications and API users

Earlier this year, Microsoft Advertising introduced multi-factor authentication in Microsoft Advertising online. We’re now extending the rollout to all users who sign in through a third-party application that uses the Microsoft Advertising API.

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