20 April 2015
3-minute read
You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on...
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23 March 2015
2-minute read
Microsoft appreciates the importance of trademarks. We prohibit infringement of trademarks and other intellectual property and take allegations of such infringement seriously. As a reminder, you are responsible for ensuring that your ads do not...
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09 March 2015
4-minute read
Growing up, I always envied the kids who knew exactly what they wanted to do when they grew up. They had a goal, they had this guiding light that lead them down a very specific path. I, however, wasn't quite so sure about what my path ultimately woul...
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03 March 2015
1-minute read
We've all done it. You enter in a search query, scan the search engine results page looking for clues to which one will have what you're looking for and click through, only to hit the back button a few seconds later to try again with another one...
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19 February 2015
7-minute read
Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...
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