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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising policies"

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Bing Ads PPC goal series: Tips to help drive more conversions

You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on...

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Intellectual property policy and trademark disapprovals for dynamic ad text

Microsoft appreciates the importance of trademarks. We prohibit infringement of trademarks and other intellectual property and take allegations of such infringement seriously. As a reminder, you are responsible for ensuring that your ads do not...

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Bing Ads PPC goal series: Tips to help lower your advertising costs

Growing up, I always envied the kids who knew exactly what they wanted to do when they grew up. They had a goal, they had this guiding light that lead them down a very specific path. I, however, wasn't quite so sure about what my path ultimately woul...

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Improve campaign performance with highly relevant keywords, ads and landing pages

We've all done it. You enter in a search query, scan the search engine results page looking for clues to which one will have what you're looking for and click through, only to hit the back button a few seconds later to try again with another one...

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Hiring Someone To Do SEO – What Questions To Ask

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...

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