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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising policies"

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Upcoming changes to the Bing weapon policy

Beginning July 1, 2018, Bing will no longer allow ads for recreational guns such as BB guns, paintball guns, or air rifles. Also, we will no longer allow ads for accessories or devices that can be attached to weapons, used to create ammunition, or aid in the reloading process.  

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Ad quality year in review 2017

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

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Mother elephant and her baby

Enhancing Protection of Endangered Animals

Content Policy Revision On August 12, 2016 – World Elephant Day – we are proud to announce adoption of a new comprehensive wildlife policy framework to help stop the sale of live animals and endangered and threatened animal products worldwide. This r...

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