Advertising

Skip to main content
Advertising

We're empowering marketers around the world. Come work with us >

Microsoft Advertising Blog

POSTS TAGGED WITH "bidding"

Page 7 of results

Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

Read more

Bing Listens: How your feedback has reshaped Bing Ads during the first half of 2018

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We are always carefully listening to the feedback provided and have many product updates to share based on what we heard in our UserVoice feature suggestion forum in the first half of 2018.

Read more

Bing Ads Academy – Using Device Targeting on your accounts

To ensure your account receives as much traffic as possible, Bing Ads will automatically show your accounts ads on all three device types Desktops and Laptops Smartphones and other mobile devices with full browsers Tablets With the...

Read more

UK Father’s Day 2013: Lots of Opportunities for Online Marketers

Valentine’s and Mother’s Day are in the books, now it is time to think of Dad. With Father’s Day approaching quickly on June 16th, advertisers across various industries have a unique opportunity to market their products and services. Last year we...

Read more

The First “P” in PPC: What You Need to Know About Paying for Bing Ads

With lots of attention on clicks, impressions, and quality score, it’s worth taking a little time to talk about the nuts and bolts of paying for search advertising. It’s not an exciting topic, but if you want your ads to serve smoothly, you should...

Read more