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Microsoft Advertising Blog

POSTS TAGGED WITH "bidding"

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Get clearer insights on ad performance with prominence metrics

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.

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Enhance your campaigns with new AI-driven recommendations tab

Learn about how you can save time and enhance your campaigns with new and improved recommendations, utilising state-of-the-art AI-powered suggestions that are customized, easy to understand, and insightful.

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Get more clicks with Maximize Clicks — available worldwide

Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.

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Boost your productivity with AI-powered performance insights

Bing Ads helps you get to the root of unexpected performance changes. Using AI-powered performance insights, you have the built-in capability to dig into the data and access valuable information to make the best decisions for your business.

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Stay ahead of the pack with the Competition tab

Knowing the competitive landscape is critical to staging a successful ad campaign. Bing Ads helps you get valuable insights and actionable recommendations so you can stay ahead of the competition.

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