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POSTS TAGGED WITH "ask an expert"

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A woman leans over a desktop to be close to a monitor while working on a computer.

Ask an expert: How can digital marketing agencies stay relevant?

Explore how the introduction of AI-driven recommendations and automation into SEM platforms is a double-edged sword for most digital marketing agencies and how you can stay relevant in the age of automation.

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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title 'Happy Valentine's Day -  Share the love'.

Celebrate with us and ‘share the love’

Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Lockdown lessons learnt from Keyade

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

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