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Unveiled Today: A New Look for Bing

Since Bing launched four years ago, it has re-defined what it means to “search.” People use Bing to make decisions, not stare at lists of links. From finding the best map route to the newest digital camera to the hottest local restaurant, Bing is there with the answer.

Now we’re making the Bing experience even better. For starters, we’re updating the Bing logo and overall site design to better align Bing with the Microsoft suite of products, from Windows 8 to Windows Phone to Xbox. We’re also redesigning the Bing search experience, with a new layout that adapts to how people search, what they’re looking for, and what device they’re using - giving people the information they need more quickly and simply.

Today we’re unveiling the new Bing at Bing.com/new. A preview of the redesigned search experience is now available (US only) at Bing.com/preview. To learn more, please read Scott Erickson’s blog post.

It’s an exciting time for Bing. I’m convinced that the changes we’re making to Bing will engage consumers in ways that help advertisers make better connections with people looking for products and services. We’ve integrated search into products such as Windows Phone, Office and Xbox, creating even more touch points for advertisers. We hope you agree there’s no better medium for search advertising than Bing – we are committed to delivering the best in search advertising transparency and flexibility.