Powering Netflix's new ad-supported tier

In July, Netflix named Microsoft as the exclusive technology and sales partner to help power their first ad-supported tier. Since then, teams from Microsoft and Netflix have been working hard to make this new tier a reality. Today, we celebrate the announcement of Netflix’s Basic with Ads lower-priced, ad-supported plan. 

This launch brings our complementary missions to life – Netflix wants to entertain the world and Microsoft’s mission is to empower every person and every organisation on the planet to achieve more. Together, we are providing an ad-supported model that will empower more people around the globe to access the entertainment they love.   

Basic with Ads will launch in November in 12 markets: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, and the United States. In each of these regions, we are working with top advertisers to plan for compelling, relevant, world-class content that is as entertaining as the programming itself – with no shortage of interest. Advertisers are keen to reach Netflix’s expansive audience in a premium environment. And consumers will be pleased with a high-resolution experience that averages only 4-5 minutes of advertisements per hour.   

Netflix’s new  Basic with Ads  tier is exclusively supported by the combined power of Microsoft + Xandr's end-to-end platform. We’re excited about the partnership with Netflix, and for the collective innovation we’ll be bringing to market in the future. 

Read more about Netflix’s announcement here.