The Download, Episode 12: What's on the horizon for 2022?
25 February 2022
In the 12th episode of The Download, we celebrate the Year of the Tiger with a bold lineup of exceptional speakers. We'll dive into the business of doing good, and how that's also good for business. We'll further explore what sustainable advertising means and how you can incorporate it into your business today.
- Our Big Interview this month hosts our favorite oracle of the future, Lucie Greene, who shares her trend forecasts report for 2022, this time with a focus on purpose. Check out the full report in The Future of Good.
- In our Inclusive Marketing Lab, Global CMO of dentsu, Misty Locke, discusses key findings of a new global study we conducted together titled “The Rise of Sustainable Media.”
- The bot concludes its final chapter of how to master SEO for you to fine-tune your skills and make the most out of this art.
- Last but not least, our Insights segment deciphers ever-changing consumer behaviors and how PCs are having something of a renaissance, as the work from home (WFH) trend has us looking at a screen longer than ever — and that has changed the way people shop and surf the web. The blend between work and life is becoming more integrated every day, and this segment will help you understand what that means for your media buys.
We hope you enjoy this episode of The Download, and remember it's the Year of the Tiger, so use these learnings to go forth and be bold!