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Three Ways to Upgrade Bing Ads Editor and One Important Upgrade on the Way

Bing Ads Editor implements updates in three different ways, based on how critical the upgrade package is. Here is an overview of those three upgrading processes, and an announcement detailing an important upgrade on the way.

1. Optional

You receive an upgrade notice with the option to install the latest version of Bing Ads Editor while working in the program. You can follow the upgrade instructions on the spot, or close the notification window to complete your tasks, and initiate the upgrade afterward by clicking Check for Updates under the Help menu. Editor delivers minor enhancements via Optional upgrade, so that you can update on your own schedule.

2. Mandatory

You receive an upgrade notice while working in Bing Ads Editor, and the upgrade process starts right after you close the notification window. Editor delivers critical fixes via Mandatory upgrade to safeguard your campaign performance at the first opportunity.

3. Automatic

Each time after you open Bing Ads Editor, the program checks whether an automatic upgrade package is available even when it’s running in the background. If one is available, Editor will automatically download the upgrade package to your PC, and the upgrade process will start the next time you open the program (i.e. close your existing session and re-open). Automatic upgrade is Editor’s default upgrade setting; it delivers new Bing Ads features and vital updates in a timely fashion with minimal interference.  

Overview of Bing Ads Editor Upgrade Methods

Bing Ads Editor_Overview table

Most of you experienced an automatic upgrade to implement Bing Ads Editor v10.1. The Bing Ads Editor Team plans to initiate another automatic upgrade soon to deliver Bing Ads Editor v10.2, which is a vital update aligning the Google Import function with AdWords’ new application program interface (API). This update enables you keep using this handy function without interruptions. 

Bing Ads Editor_v10.2 upgrade


Q: How can I find out the version of the Bing Ads Editor I am using?

A: See the About option under the Bing Ads Editor Help menu to find out the version of Editor installed on your PC.

Q: How can I find out the latest version of Bing Ads Editor?

A: You can find out the latest version of Bing Ads Editor by visiting the official download site at Microsoft Download Center and clicking Details.

Bing Ads Editor_Download latest version

Q: What are the benefits of adopting the latest version of Bing Ads Editor?

A: In addition to gaining access to the newest features, the Bing Ads Editor Team is actively improving Editor’s performance, such as upload/download speeds and responsiveness. Keeping your version of Editor up-to-date will increase the ROI of your time spent working with Bing Ads.

Q: When will Google Import’s underlying API change take place?

The change will take place at the end of March 2014, which will restrict the existing (v10.1) and older versions of Bing Ads Editor’s Google Import function. Editor users need to upgrade to Bing Ads Editor v10.2 to keep using the Google Import function.

A: Will this AdWords API change impact Google Import function on the web?

No, Bing Ads will update the Google Import function on the web directly without user action.

Thank you,

Ping Jen,

Program Manager, Bing Ads Platform