Like any business, Bing Ads has a steady stream of new customers walking through the proverbial door every day. While many of our users are relatively search savvy when they arrive here, many others are not at all.
If you consider yourself a PPC veteran, chances are that you're aware of these tools and probably use them on a fairly regular basis. If you're new to search engine marketing as a whole, however, these tools may be brand new to you. Although new tools to learn can sometimes be intimidating, I think you'll find that the time spent in getting familiar with them will absolutely be a sound, time-saving investment in the long run.
Let's jump right in, shall we?
Bing Ads Editor: Make Bulk Changes Online or Off
The Bing Ads Editor is a great desktop tool that lets you make bulk changes to your campaigns via a user-friendly interface. You can download your campaigns to the tool, work on them offline, and then sync them to your Bing Ads account. This tool is so well-loved by our customers that requests related to it have garnered the most votes in our forum for gathering Bing Ads feature requests (we hear you, our engineering team is aware...details will be posted here when we have them). If your campaign management needs aren't particularly complex, you may be perfectly happy with the web functionality in making changes to your account and may not find much value in using Bing Ads Editor. If, on the other hand, you have quite a few campaigns that you make frequent changes to, you might find this tool can save you some time.
Click here to learn more about Bing Ads Editor.
Bing Ads Intelligence: Keyword Research, Cost Estimation and Data to Help You Optimize Your Campaigns
If you have Microsoft Office Excel 2007 or later, you can use Bing Ads Intelligence; it's a free download that installs as an add-on to Excel, integrating as a new tab on your ribbon. This tool is a must-have for quick and easy access to the data that can help make you more successful with your Bing Ads campaigns. Not only can you research keywords, you can also get data on impressions, clicks, click-through rates, position and more to help inform your bidding strategy.
Click here to learn more about Bing Ads Intelligence
Ad Preview Tool: Preview Your Ads as They Appear on Bing
You've built your campaigns and sent them live, now you want to see your ads showing up on Bing when you enter your top search terms. The Ad Preview Tool can help you quickly confirm that your ad is live and showing up on Bing search results pages without the risk of "empty" impressions or accidental clicks showing up in your metrics.
Click here to learn more about the Ad Preview Tool.
So, there you have it. If you're not familiar with any of these helpful time savers, then be sure to check them out and give them a test drive.
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