Tips

Guide to growth: Mining for inclusive keywords

16 March 2021

7-minute read

Lesa HastingsMJ DePalma

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Get up to speed on creating diverse and inclusive consumer experiences, including in your keyword strategies. Learn how to mine inclusive keywords.

#ChooseToChallenge part two: Brand values

15 March 2021

3-minute read

Adriana Zambrano

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Your brand’s mission statement is the face of your brand; it’s how you build that authentic customer experience that builds trust. #ChooseToChallenge your mission statement by taking four steps to start your brand value exploration today.

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

Share the love - Microsoft Audience Network

31 January 2021

3-minute read

Tina Aird

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With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.