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Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.
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We're excited about the global release of a new extension, exclusively on Bing Ads – Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads, to entice customers to immediately click and drive them to your website.
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Custom Audiences helps you anticipate your customers’ needs and reach them with the right message using your own first-party data. This powerful audience targeting feature can help you improve campaign performance and increase your return on ad spend.
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As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, we've made improvements in Bing Ads Editor, including better import mapping and enhanced scheduling options.
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Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.
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