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#ChooseToChallenge part three: Consumer values

To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.


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Ad quality year in review 2020

At Microsoft Advertising, we're committed to delivering accurate and relevant information to our customers and protecting them from low-quality or harmful experiences. With 2021 underway, we share and reflect on security and safety successes in 2020.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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Understanding the value of paid search for automotive brands

Microsoft’s Advertising Analytics Group set out to understand how many clicks may be lost for automotive advertisers when relying on organic search listings alone, and how that may impact offline vehicle sales. Learn why paid search is important.

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