Advertising

Skip to main content
Advertising

We're empowering marketers around the world. Come work with us >

Microsoft Advertising Blog

Insights

Page 6 of results

The Download Episode 9: Who is your audience?

Season 2 of The Download by Microsoft Advertising is here, and the first episode is packed with content for new and seasoned digital marketers alike. Learn search advertising fundamentals, holiday 2021 insights, and how to grow and find your audience.

Read more

Resurgence of the personal computer (PC) as the productivity hub for work and life

As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.

Read more
A person with glasses smiles while looking away from the camera to their right.

How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

Read more
Microsoft Advertising. Great relationships start here.

How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.

Read more
An aerial view of fishing boats on the Cape Coast of Ghana moored on sandy shore while the aqua colored tide breaks near them.

The changing landscape of global travel

Alvaro Rojas, professional globetrotter and founder of Wanderreds, details his predictions for vaccinated traveller trends and gives insight into how travel advertisers can reach people looking for their next adventure.

Read more