08 October 2021
Season 2 of The Download by Microsoft Advertising is here, and the first episode is packed with content for new and seasoned digital marketers alike. Learn search advertising fundamentals, holiday 2021 insights, and how to grow and find your audience.
06 October 2021
As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.
29 September 2021
We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.
31 August 2021
As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.
25 August 2021
Alvaro Rojas, professional globetrotter and founder of Wanderreds, details his predictions for vaccinated traveller trends and gives insight into how travel advertisers can reach people looking for their next adventure.