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Stephen Sirich

General Manager, Microsoft Advertising Marketing

BLOG POSTS BY Stephen Sirich

Page 4 of results

The Year in Review with Bing: Most Searched Advertising Campaigns and Brands

As you may have seen, our friends at Bing released the 5th annual end of year Bing Trends for 2013 earlier this week. The lists included interesting insights, like the Most Searched Person of the Year, Songs, Sports Teams, Social Media sites and...

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Search Marketers, It’s Time to Get Ready for a Busy Shopping Season

Holidays are almost here, so bring on the cheer – and as a search advertiser, this is the most exciting time of year. As we know from last year, the top ten highest spend days for online shopping all happened during the winter holiday...

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Capture More Customers by Using Broad Match in Your Bing Ads Campaigns

Over the last year, we’ve heard from you, our advertisers, that you would like broad match to work harder for you. As you may already know, your feedback is the north star of our planning process, so we’ve invested heavily in improving the...

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A View Into Tomorrow at Bing Ads Next

Today on the Microsoft campus, our Bing Ads team gathered a select group of marketers, press and digital advertising agency leaders from around the world to engage them in a conversation about the rapidly changing world of search advertising. Our goa...

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Unveiled Today: A New Look for Bing

Since Bing launched four years ago, it has re-defined what it means to “search.” People use Bing to make decisions, not stare at lists of links. From finding the best map route to the newest digital camera to the hottest local restaurant, Bing is...

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