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Rik van der Kooi

Corporate Vice President, Microsoft Advertising


BLOG POSTS BY Rik van der Kooi

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Bing Ads is now Microsoft Advertising

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

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Moving Search Forward

Today, I’m excited to announce a renewed search alliance with Yahoo. The agreement opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing sta...

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