Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Blog

Rik van der Kooi

Corporate Vice President, Microsoft Advertising

BLOG POSTS BY Rik van der Kooi

Page 1 of results

Empowering retailers for the future of digital commerce

The retail industry is undergoing a digital transformation, as various forms of computing are becoming embedded in every aspect of retail. Microsoft is unveiling our latest solutions to empower retailers all over the world to take advantage of this transformation.

Read more

Bing Ads is now Microsoft Advertising

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

Read more

Welcoming our clients: We're all in with Bing Ads

Back in April, we announced our renewed search partnership with Yahoo. In July, Bing’s integration into Microsoft services increased with the launch of Windows 10 and is becoming a core component to its success. We’ve since transitioned thousands of ...

Read more

Update on International Bing Ads Sales

The Bing Ads Search Sales and Service team continues to build momentum following our recent Yahoo partnership extension. On the heels of Rob Wilk joining the team as the new North America Vice President of Premium Search Sales, we are thrilled to ann...

Read more

Moving Search Forward

Today, I’m excited to announce a renewed search alliance with Yahoo. The agreement opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing sta...

Read more