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Microsoft Advertising Blog

Piyush Naik



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Up level your bidding practice with Enhanced Manual Bidding

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...

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Available Now: New and Improved Location Extensions from Bing Ads

Earlier this year we talked about upcoming improvements to our Location Extensions offering. We are happy to announce that these improvements are now available to all US advertisers. They will be available in all Bing Ads supported markets within...

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