Piyush Naik

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...

Earlier this year we talked about upcoming improvements to our Location Extensions offering. We are happy to announce that these improvements are now available to all US advertisers. They will be available in all Bing Ads supported markets within...

When it comes to selling your products or services, the location of your audience is likely a key consideration. After all, you only want to target users that can (or want to) take advantage of your offerings. It’s not surprising then, that many...