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Microsoft Advertising Blog

Piyush Naik

PRINCIPAL PROGRAM MANAGER, MICROSOFT ADVERTISING

BLOG POSTS BY Piyush Naik

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Up level your bidding practice with Enhanced Manual Bidding

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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