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Microsoft Advertising Blog

Ping Jen

Senior Program Manager, Microsoft Advertising Planning

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BLOG POSTS BY Ping Jen

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Bing Ads Editor Diary – Upcoming Sync Result Window Enhancements

In the upcoming Editor release, you will be able to validate Get/Post changes with ease by leveraging the enhanced sync result window. Overview of enhancements to the Sync Result Window 1) Validate changes at a glance After a Get or...

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Bing Ads and You: Coming Zoom – Enhanced Bing Ads Editor

Based upon your feedback, Bing Ads has been working on an initiative to improve Editor’s performance on the following three fronts: Increasing Editor’s speed Aligning Editor’s interface to users’ muscle memory Increasing Editor’s capacity and...

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Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed (Part IV) – Managing URL Tracking Parameters

In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step ...

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Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed – Part II

In Part I, I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following...

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Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed – Part I

In my previous Bing Ads Editor Diary entry, I stressed the importance of a thoughtfully organized campaign structure, and suggested leveraging hierarchy as a key tool when experimenting with and optimizing your Bing Ads campaigns. I also mentioned...

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