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Microsoft Advertising Blog

Nahva Tecklu

Program Manager, Microsoft Advertising

BLOG POSTS BY Nahva Tecklu

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Get clearer insights on ad performance with prominence metrics

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.

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Improvements to your search term reporting

Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

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Useful changes to your Share of Voice columns

Experience the new Bing Ads reporting enhancements, featuring useful improvements to your performance reporting, with clear overviews of impression share metrics. Bing Ads will be removing some columns that are no longer needed.

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