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Microsoft Advertising Blog

Mallory Harwood

PRODUCT MARKETING MANAGER, MICROSOFT AUDIENCE NETWORK, MICROSOFT ADVERTISING

BLOG POSTS BY Mallory Harwood

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A woman seen using her card to buy items online.

Maximising the power of search intent with Microsoft Advertising

With the combined power of the Microsoft Search Network and the Microsoft Audience Network, brands were able to drive incremental sales. Learn how you could leverage Microsoft Advertising resources too.

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Three young women watching videos together on a tablet.

Holiday hits: The top Video ads of the season

Video ads help advertisers build their brand and drive performance. We analysed some of Microsoft Audience Network’s top performing Video ads to help give you creative inspiration for your next video campaign.

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Two people sitting on a sofa in front of a tablet.

5 steps to build a successful native campaign

Native advertising, ads which blend seamlessly with the user experience more than common display and banner ads, are now the best way to reach consumers. Here are five tips on how you can make your native ad campaigns more successful.

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A group of people sitting in an office around a coffee table discuss a topic.

10 reasons why the Microsoft Audience Network is a must-buy

Think you know the Microsoft Audience Network? We provide 10 reasons why it’s a must-buy despite outdated objections. Reach your customers where they are and when they're ready to engage with your ads.

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A woman sitting on a bench works on a laptop computer while a man is seen in the background sitting on a couch and using his phone.

Top ad trends driving engagement at Microsoft Advertising

Artificial intelligence (AI) in 2022 is creating ad products that are answering consumers need for more personalised ad experiences. Learn how Microsoft Advertising is leading the way.

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