Christi Olson

Top marketers’ secret recipe for increasing customer engagement

26 March 2020

4-minute read

Christi Olson

Insights

•  
•  
•  
•  
•  

High CXQ Performers have discovered how to deliver on customer expectations by calling upon a blend of human creativity and machines. By harnessing AI and cognitive services, they can engage customers at scale in a personalised manner.

These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”

What is your customer profiling really doing for you?

04 November 2019

3-minute read

Christi Olson

Insights

•  
•  
•  
•  
•  

Is your profiling enabling you to deliver tailored-fit, seamless interactions? We’ve gathered cutting-edge data and uncovered ways top marketers are rethinking customer profiling, to deliver highly personalised, customer-centric experiences and touchpoints.

We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.

In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are—causing a transformation to the search experience. Whether people realize it or not, search is embedded in their daily act...