26 March 2020
4-minute read
High CXQ Performers have discovered how to deliver on customer expectations by calling upon a blend of human creativity and machines. By harnessing AI and cognitive services, they can engage customers at scale in a personalised manner.
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25 March 2020
3-minute read
These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”
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04 November 2019
3-minute read
Is your profiling enabling you to deliver tailored-fit, seamless interactions? We’ve gathered cutting-edge data and uncovered ways top marketers are rethinking customer profiling, to deliver highly personalised, customer-centric experiences and touchpoints.
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22 March 2017
3-minute read
We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.
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20 April 2016
3-minute read
In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are—causing a transformation to the search experience. Whether people realize it or not, search is embedded in their daily act...
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