Microsoft Video and Connected TV ads

When you run a video ad campaign with Microsoft, you can easily manage your ad formats, your target audiences, and how often people see your video ads across multiple devices with Video and Connected TV (CTV) ads.

Benefits of Video and Connected TV ads

Exceptional reach

Connect with large scale audiences across Microsoft properties, publisher partners and connected TV.

Connect with high value audiences

Use Microsoft’s first party data signals and audience intelligence to reach your ideal customers with the right message at the right time.

Designed for ease of use

Easily access premium inventory from one of the largest marketplaces with direct and turnkey activation.

Two video options to connect with your audience

Showcase your brand on today’s premium publishers and streaming services—including Hulu, Max, Pluto TV, Fox, MSN, CNN, Vevo, and more.

Video and CTV ads by the numbers

860+

CTV publishers¹

100B+

Weekly US CTV and video impressions¹

Years of CTV product investments¹

1200+

Always-on video deals on our premium video catalog¹

Which tools will help you with Video and CTV ads?

Audience targeting

Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools.

See stronger engagement and returns by focusing your marketing on the customers most likely to convert.

Learn more

Automated bidding

Manage your bids using our deep analysis of patterns in searches, clicks, and conversions with cost‑per‑completed‑view (CPCV), cost per thousand impressions (CPM), and manual cost-per-view (CPV).  

Learn more

Get started now with Video and CTV ads

Select your ad type

Choose video ads of Connected TV ads.

Create your ads

Upload your video creative.

Choose your targeting

Choose audience targeting parameters that align with your campaign goals.

Set your budgets, bids and frequency cap

Define your campaign budgets, bids, and frequency cap per hour, day or week.

Start running Video and CTV ads

Connect with your audience and delight your customers with video ads.

[1] Microsoft Advertising Network - audience, internal data, 2023.