The workday consumer has logged in May 2022 Insights & trends Insights & trends Duration: 18:10 RETHINK HOW TO ATTRACT, CONVERT, AND RETAIN THIS NEW CONSUMER PERSONA Closed captions are available for this video. Click in the bottom right corner of the video player to select a language. In November 2021, Microsoft commissioned Forrester Consulting to evaluate the consumer behaviors that have emerged from the collision of work and personal life and how well brands have adapted their online advertising strategies. We found that this collision fueled a new buyer persona: the workday consumer. However, brands have not yet acted on this opportunity due to outdated consumer persona strategies and challenges around driving decisions with customer data insights while balancing privacy requirements and personalization. Join us as we explore the research and share how to rethink your online targeting strategies to attract, convert, and retain the workday consumer. Speakers Stein Broeder Senior Marketing Communications Manager Microsoft Advertising Kelli Kemery Senior Market Research Manager Microsoft Advertising