The pandemic has changed financial behaviours, and businesses must adapt their marketing accordingly. Now the British economy is experiencing a spending boom fueled by lockdowns lifting, travel re-opening, and entertainment picking up, resulting in consumer spending rising 16% compared to August 2019.
Microsoft Advertising evaluated how this will impact advertisers and how to best reach consumers.
Impressions and clicks for credit cards are rising year-over-year.
There is an increase of exact match, showing an opportunity for aggregators. Meanwhile, personal loans are seeing growth in exact match and phrase match, indicating that customers are looking to find the best deal.
With personal debt rising nearly 11% in the past year,
there is an opportunity to educate customers who are shopping around. Be sure to use the Microsoft Audience Network to educate and engage with this audience.
Download the full insights for additional findings and recommendations.