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Sustainable travel: Tap into a high-value audience

February 2022

A man in winter garments stands on a trail in the middle of a green field.
34% of UK consumers have chosen a brand specifically due to its sustainable values. With studies showing that travelers feel brands could do more to be sustainable, there’s an opportunity for travel advertisers to tap into this audience.

We found that the pandemic has shifted search behaviour away from Flights and towards Rail Services and Car Rentals. As traditional transport methods plummeted during April 2020, interest in Eco/Agritourism grew and continued to see growth throughout 2020. Now, as cases fall and restrictions are reduced, traditional travel is recovering, particularly for Bus and Rail Services. The gap between Flight and Rail Services clicks has lessened considerably, indicating the possibility of sustainable travel behaviour beginning to stick.

Connect with these high-value travel enthusiasts with the Microsoft Audience Network. Users exposed to a Microsoft Audience Network native advertising campaign are 3.5x more likely to search for your brand and 5.1x more likely to visit your site and book your services.

Download the insights today to learn more about sustainable travel.

 Download the insights