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Online retailer boosts revenue and ROAS with Bing Ads
If you’re an online shopper, chances are you’ve spent time on Overstock.com. As one of the leading online retailers, Overstock has built a reputation as a go-to destination for people in search of home furnishings and decor. In 2017, the Midvale, Utah-based company closed $1.7 billion in revenue with traffic of more than 30 million unique site visitors each month.1
Overstock lives and breathes the internet. That makes paid search with Microsoft Advertising a valuable piece of its overall marketing strategy. “The key is to get in front of people when they first start searching for furniture,” says Steven Sun, senior paid search manager at Overstock. “We want to be in people's minds when they journey down the purchasing funnel.”
The Bing Ads2 team really helps us think about ideas that can give us a competitive edge in our expanding industry. If there's a new feature, we definitely want to jump on it and see how it performs.
Steven Sun, senior paid search manager, Overstock
Overstock has achieved performance improvements in multiple metrics, leading to a 1,247% increase in revenue (weekly).1
In the year since Overstock implemented Microsoft Audience Ads, it has seen impressive results:
In fact, the ROAS, conversion rate and cost per acquisition have met or surpassed traditional search campaign performance. As a result, Overstock has increased its weekly investment in Microsoft Audience Ads by more than 1,000%, and click allocation on the Microsoft Search Network3 has increased by almost 200%.1
Overall, Overstock is very impressed with Microsoft Advertising and the performance of Microsoft Audience Ads. Sun highly recommends it to other businesses. “If they're looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads,” says Sun. “That's something we’ll be doing more of in the future to help us increase conversions and our ROAS.”
“If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.
View or save the infographic to see how Overstock achieved a 33% increase in quarterly return on ad spend and a 1,247% boost in weekly revenue using Microsoft Audience Ads.
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