Leveraging paid search to drive business growth
Mindshare combines ingenuity, data, and creativity to innovate ways to drive results for their clients. “In an increasingly complex environment, we continue to push the boundaries,” says Chris Camacho, Chief Performance Officer at Mindshare. The staff at Mindshare constantly challenge themselves to find new and better solutions and to deliver results through the latest technologies.
When it comes to paid search, Camacho believes that their partnership with Microsoft Advertising has been critical to innovation. “My favourite thing about working with Microsoft Advertising is that they help us drive innovation for our clients and are a trusted partner. We work together to drive efficiencies and growth.”
As an Elite partner, Mindshare and their clients gain early access to new features, updates, and solutions that Microsoft Advertising has in the works, which keeps them ahead of the curve. “Microsoft develops products that are related to what we want to achieve as a business,” says Sama Ngod, Search Account Director for Mindshare. She says products like the Microsoft Audience Network and In-market Audiences are critical to helping their clients increase reach and achieve business objectives.