Owen Bickford spending time with young Alaska Airlines fans on Bring your kids to work day.
What began 88 years ago as a small, regional airline, Alaska Airlines has evolved into an international carrier with more than 115 destinations and transporting more than 45 million customers annually. Guided by integrity, care, ingenuity, and professionalism, this Seattle-based company retains its hometown feel and has earned a loyal following of people who know there’s something special about an airline that treats its customers as guests.
Owen Bickford, Paid Search Programme Manager, has been with Alaska Airlines for four years and manages their search Programme. “I really like the way Alaska treats its guests, and it’s surprising the way people feel about Alaska as a company,” says Owen. “You don’t usually see people who love an airline.”
This culture of continued improvement and growth is what drew him to the company. Alaska Airlines empowers its employees to do what’s right for its guests. “Anyone can stop the operation, just so that we ensure everything is safe and up to par,” says Owen. Furthermore, Alaska Airlines is investing in its employees by increasing in-house capabilities—including digital marketing—allowing them to be as in touch with their guests as possible.
We talked to Owen before COVID-19, and while things have certainly changed for us all, the need to be in touch with your customers is more important than ever.