The results
The test was a success! Our Multimedia Ads caused a significant increase in leads generated and customer acquisitions. In addition, ADT was thrilled to see 9.5x higher ROAS, a decrease in CPC, and improved results in paid search ads and Multimedia Ads for their search terms.
“The success of our test resulted in the adoption of Microsoft Advertising Multimedia Ads across paid search campaigns for our other business divisions,” noted David Boggio, Senior Marketing Manager at ADT.