Festive season has nearly arrived in Spain, and with it comes new insights to help retailers maximize performance during this crucial time period. Microsoft Advertising analyzed year-to-date trends for the Apparel, Computers & Consumer Electronics, and Home & Garden categories and found that search and click volumes are in line or slightly above 2020.
New ad formats are also driving category growth as consumers increasingly interact with them.
Be sure to utilize Dynamic Search Ads this festive season to gain efficiency and scale.
When looking at Black Friday trends, consumers are interacting more with ads as the day approaches, resulting in higher cost-per-click as competition increases. Ensure your budget is not fully spent too early on Black Friday, as click activity increases late into the evening.
Get the full insights along with recommended preparations for the festive season.